JoinParked Branding & Marketing
As a sole product designer in Parked, my goal was to expand the existing design and create new illustrations and design language. With the new design, I created more interesting animations and elements. Our design language needed to be suitable for white-labeling as well as for us. I had to keep in mind that the design elements needed to be mobile-friendly. I wanted to make insurance subject more approachable by creating simple and friendly illustrations.
As a sole product designer in Parked, my goal was to expand the existing design and create new illustrations and design language. With the new design, I created more interesting animations and elements. Our design language needed to be suitable for white-labeling as well as for us. I had to keep in mind that the design elements needed to be mobile-friendly. I wanted to make insurance subject more approachable by creating simple and friendly illustrations.
Figures
Creating figures for use in banners, ads, animations, etc. The challenge was to keep the figures simple, not overly detailed, and diverse.
Creating figures for use in banners, ads, animations, etc. The challenge was to keep the figures simple, not overly detailed, and diverse.
Marketing
Besides creating marketing assets, I worked with Mailchimp, Sendgrid, and Mixmax, which provided analytics and helped us understand user behavior since we are primarily in contact with our customers via emails. We were able to determine when users open emails, clicks, and open rates, which allows us to better understand how to work with our customers as well as creating Facebook ads camping which provided us a better understanding of what to show and how.
Besides creating marketing assets, I worked with Mailchimp, Sendgrid, and Mixmax, which provided analytics and helped us understand user behavior since we are primarily in contact with our customers via emails. We were able to determine when users open emails, clicks, and open rates, which allows us to better understand how to work with our customers as well as creating Facebook ads camping which provided us a better understanding of what to show and how.
More Assets
